During my internship at Univate I had the opportunity to lead a research team for our client Julius van der Werf. Julius van der Werf is a tile wholesaler with around 20% sale of the Dutch market. Julius van der Werf asked Univate to create a tool for in the stores to help the customers making a decision which tile will fit best in their houses. Univate asked me to start a research to find out more about the users- and store managers needs.
After a GO for the Method of approach, we could start with the field research. With a team of 4 we visited one full week tile stores that are buyers of Julius van der Werf. The stores were based on diversity, either on location or on the type of store. It was an interesting week with a lot of outcomes. Every day we learned more about the customer needs and how we could be a better interviewer.
In the end I wrote an advise for Julius van der Werf. It wasn't the most profitable outcome for Univate, but it was an honest advise. The users didn't really wanted the product and even the store managers had their doubts. Both Univate and Julius van der Werf were happy with the results, we only want to build stuff that the customers are going to use.